Innogro

Welcome To

InnoGro

Innovate. Accelerate. Gro.

Empowering Cybersecurity Startups and Vendors: Proven GTM Strategies, Sales Cycle, Channel and Business Scaling.

Market Overview

According to Statista, Cybersecurity Market is due to grow by 14.3% in 2024 to $170b abd to $425b by 2030, driven by the 3 points we detailed on this slide.

Consolidation

Whether through acquisition or innovation, platformization is here to stay reducing tech sprawl, maximizing ROI and focusing on the business’s security gaps

New threats, New tools

Although the market is calling for consolidation, the larger vendors struggle to innovate at speed, meaning that your start up will solve an issue and be inherited into these platforms.

Managed Cybersecurity Services

SecurityaaS will be worth $23.8b by 2026, meaning that your solution either needs to be incredibly easy to integrate or you will need trusted partners to wrap services around your product.,

Why InnoGro?

Whether you need to raise capital or build your pipeline, we have a vast network to handle this at speed.

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Exits within our staff, within the last 10 years

We know what you need whether it is for funding, revenue, reporting to board to be successful.

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Deployed at Pre-Seed & Seed

We back our partners with our own fund, so you know that we are “bought in” to building your company

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Experience in being first to market

Decades of experience in taking startups from stealth through to exit.

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Smart pipeline generated

Using our experience and skillset, we have generated over $10m of smart pipeline, critical for moving through funding stages.

Challenges in scaling start ups

Most Cyber Startups are founded by technical staff.
Their network sits within their home country or function.
Splitting time between selling, writing code, raising funds etc.
CAC is high for startups; they need their first $250k ARR to come fast so they end up trusting 3rd parties who charge a lot.
Innovative tech is of interest, but the business case is not built out for the customer to take for budget or POC requests.

InnoGro Services

Decades of experience, across multiple functions, working together to scale fast!

Investment

If you’re looking to raise capital, we can invest, advise on your pitch deck through to introductions to other investment vehicles

Pipeline generation service

Outsourced SDR function based on pipeline built rather than meetings booked.

Full-Service Sales Function

Inbound/Outbound through to closing deals with end customers

Channel Development

Scale your business with channel partners, handpicked to meet your ICP

GTM Consulting

Entering new markets, need advice on messaging, product fit, we have you covered!

Our Process

Portfolio

Their network sits within their home country or function.
Splitting time between selling, writing code, raising funds etc.
CAC is high for startups; they need their first $250k ARR to come fast so they end up trusting 3rd parties who charge a lot.
Innovative tech is of interest, but the business case is not built out for the customer to take for budget or POC requests.